Founding week
Nothing out there was built around shift work. So I built it.
Meal plans, training, sleep and mindset support that move with your rota. Photograph your plate and it logs itself.
Two and a half minutes on what the Hub is, and who it is for.
Pick your planFounding pricing until Sunday 11 October at 10pm. Then it is the standard price, for good.
Founding pricing ends in
10pm, Sunday 11 October. Then it is full price only.
18 years in the police taught me that generic fitness plans just don't survive shift work.
I know what a set of nights does to your sleep, your food and your head, because I did them. I know what it is like to finish a late and find nothing in the house worth eating.
Everything in the Hub is built from that, not from a textbook written for someone who clocks off at five.
Everything in one place
One app, instead of a tracker, a plan and a pile of PDFs.
Log your food in seconds
Photograph your plate and it works out the calories and macros. Hands full? Say what you ate out loud instead.
- No scrolling a database with fourteen entries for the same sandwich
- No digging the scales out before a night shift
- No quietly giving up on it by Wednesday
Meal plans built around your shifts
Not a generic diet plan. Food built around lates, nights and rest days, so you are not stood in the kitchen at 11pm with no plan and no energy.
- Plans that adjust to the set you are on
- Shift nutrition guidance, what to eat and when
- Written for people whose morning might be 3pm
Workouts that fit the rota
Short, effective sessions designed for whatever state you are actually in after a shift, not a programme that assumes you slept eight hours.
- Guided videos, proper warm up and cool down
- Sets and reps logged as you go
- Nothing that collapses the first time your rota changes
Sleep tools that assume irregular hours
Practical routines for getting proper rest around a rota, rather than sleep advice written for someone who clocks off at five.
- Wind down routines you can follow after a late
- Built for nights, not for a normal day
- Sleep sat alongside your food and training, not on its own
Mindset support for the bit nobody mentions
For the mental side of the job that rarely gets talked about, but that everyone doing it knows is real.
- Short and practical, no lectures
- Written for people who have had a hard week at work
- There when you want it, quiet when you do not
A community that gets it
Other emergency service workers on the same rota, dealing with the same 4am moments.
- Nobody asking why you are eating a sandwich at 4am
- Same job, same rota problems
- People, not a feed you scroll past
Ask me anything, every week
Live every week. Training, nutrition, mindset, or just straight questions. I want this to be personal, so you get access to me rather than a help article.
Always recorded, because half of you will be on a night shift when it airs.
Mixed topics. Bring a question or just listen in.
Watch it on your break, or three days later. Nothing is missed because of a rota.
From someone who has actually done the job, not read about it.
How joining works
Pick a plan, pay, and you are in. A couple of minutes, start to finish.
Monthly, every three months or every six. Same Hub on all of them.
Card, a minute, done. It is the same members platform the community runs on.
App access and the download link, straight after payment. Check junk if it is not there in a few minutes.
Founding pricing stays yours for as long as you stay a member.
Pick your plan
Founding pricing until Sunday 11 October at 10pm. Whichever you pick, it stays yours for as long as you stay a member.
Founding pricing ends in
10pm, Sunday 11 October. Then it is full price only.
- Everything in the Hub
- Cancel whenever you want
- Everything in the Hub
- Saves you £11 against paying monthly
- Everything in the Hub
- Saves you £33 against paying monthly
A percentage of every subscription goes to a police charity.
Every month, for as long as the app runs. The more of you in it, the more it gives.
Years in the police before this
Following along on Instagram
Founding spots, then the price goes up
"The programme saved my life and made me believe in myself again."
"The programme saved my life and made me believe in myself again. I lost over 2 stone, stopped the onset of diabetes and got control of my emotional eating, all while being a busy paramedic."
Emily
"It gave me my confidence back. I felt I'd lost my identity. Now I'm fitter, stronger and healthier, for me and my family. Life-changing."
Gary
"I lost just over 2 stone, went down a size in all my clothing and regained my confidence. I finally understand nutrition and food."
ThomFrom members of Ian's coaching programmes. Individual results vary.
Questions
That is the whole reason it exists. The plans move with your rota rather than expecting your rota to move around them. Lates, nights and rest days are the starting point, not an afterthought.
Most things get dropped because they were built for someone with a normal week. Logging takes seconds here, the plans adjust when your rota changes, and there are people in it who understand why you missed three days. Consistency beats perfection, and the whole thing is set up around that.
Every one is recorded. Watch it on a break, or a week later. You can also send a question in beforehand and I will answer it on the call.
The free stuff gives you ideas. This gives you the plan, the tracking, the accountability and somewhere to ask questions when it is not going to plan. Ideas are easy. Doing it week after week on a rota is the hard part.
Your app access and download link land in your inbox straight after checkout. Download the app, log in, and your first week is waiting. If the email is not there in a few minutes, check junk.
Until Sunday 11 October at 10pm. From Monday 12 October it is the standard price for everyone, and founding pricing is closed for good. Anyone who joins this week keeps their founding price for as long as they stay a member.
Training, nutrition, sleep and mindset support in one place, built around shift work, with a community around it instead of a feed you scroll past.
So if you are looking to lose body fat, build muscle, or simply create some routine and get a bit of control back in the chaos, the Hub is here for you.
It is built for people who do not want or need one to one coaching, but do want the support and guidance to reach their goals.
Claim your founding spot
Founding pricing closes Sunday 11 October at 10pm. Pick a plan and your price is locked for as long as you stay.
Secure checkout on the members platform. Access by email straight after.
